
THE LINEUP
ride the wave to social media success with organic Instagram and TikTok management

THE PIPELINE
SOCIAL MEDIA PLAN

The pipeline plan is the big picture: our all-encompassing plan for consistent strategic content across every platform.
Organic Instagram & TikTok Management
15 posts and 20 stories per month
Content Posting & Scheduling
Caption Writing & Hashtag Research
Community Engagement (commenting, responding, interacting)
Monthly Content Shoot
Monthly Check-In Call
Trend Research & Forecasting
Profile Updates
Monthly Surf Report (aka analytics summary)
Brand Tide (aka your brand guide) & Strategy Guide (updated annually)

SOCIAL MEDIA PLAN
THE JAWS

One-third larger larger than The Pipeline Plan, this is the ultimate large-impact plan built to deliver a massive wave of impact.

THE WAIKIKI

SOCIAL MEDIA PLAN
One-third the size of our full pipeline strategy,
but still making waves with real impact.

ADD-ONS
Branding
Website Design
Custom Design Request (newsletter, signage, magazine, or any design outside of our social media plans)
Branded Email Graphics
YouTube Management
Video Editing
Content Creation
Logo Design
Model Sourcing
Don’t see a plan that suits your needs?
We’d love to explore how we can tailor something just for you. Reach out and let’s create together.

AN INSIDE LOOK AT YOUR MONTHLY CONTENT SHOOT

FOR PRODUCT FOCUSED BRANDS
Each month, we produce a unique content shoot that highlights your latest products and promotions. Just send us your items, and we’ll handle the rest.
We tailor the shoot to your social media goals and review all plans with you beforehand to keep you informed.
You’ll have final say on every shot and setup before filming begins.
We’ll also find the right models and choose a location that fits your brand whether that’s a studio or an exciting spot anywhere worldwide.

FOR EVENT/SERVICE BRANDS
No products to ship? No problem. If your brand is centered around experiences, services, or in-person events, we come to you.
Our team will be on-site to capture all the photo and video content you need, highlighting the energy, atmosphere, and personality of your brand in action.
.png)

ONBOARDING







STEP 1
STEP 2
STEP 3
STEP 4
We’ll set you up on our platforms to keep everything organized. Then you’ll complete our Brand Breakdown, a quick form that gives us all the key info and assets we need to get started.
We’ll meet to review your Brand Breakdown, secure access to your social accounts, and begin crafting a custom social media strategy that aligns with your goals.
Sit back, relax, and watch the sets roll in. During week two, we’ll lock in your strategy, curate content inspiration, and build your Brand Tide, the central hub for all things visual, voice, and brand alignment. Then we’ll map out your first content shoot and send the plan your way for approval.
We’ll bring your strategy to life with your first content shoot around week three. Afterward, we’ll deliver your edited content, polished and ready for approval and posting at the start of the month.